Savana establishes and implements addictive, interactive, concrete, inviting and participative projects that have determined outcome and build relationships between the target group and the brand prompt an urge to buy by using channels other than mass media as well by using direct marketing.
Contains strategies and tactics covering marketing plans which contribute to the brand image on one hand and aim to increase the market share and sales on the other, by directing the elements of perception and behaviour, and their implementations.
It contains the entire communication practices which aim to have an effect on the behaviours of the consumers at points of sales, and are designed to ensure the brands to be distinguishable at points of sales, to attract attention, to increase the sales and to gain more shelf space.
These are permitted marketing practices which are realized using various technological channels and/or via mobile communication devices by the corporations/brands, and enables and encourages a direct and one-to-one communication between the target group and the corporation/brand, of which the results can be measured.
It is the environment in which the demographic, socio-economic and or transactional data pertaining to the target groups of organizations/brands ant the database-oriented communication activities, performed by making optimal use of this environment.