Savana designs and manages all of the communication routes that are required by its clients, within the scope of strategic communication services, in order to enable them to realize their marketing and sales targets, with great precision and care. Savana prepares the strategic communications plans which are conducted for periods of 3, 6 and 12 months. Plans are carried out as a living communications process by making spontaneous arrangements as per the conditions of the country, the market and the competition.
Covers the determination of the media strategy, planning and implementation stages to ensure the continuity of the messages delivered by the spokespersons on a timely and efficient manner in line with the strategic communications plans laid out for reaching the objectives of the company. Media relations services consist of the following stages:
Covers all the practices that are carried out to position and improve the existing brand or to create an entirely new brand.
Brand management contains the planning and implementation, aiming at building a brand identity for the determined product (goods-services), creating a relation between the “Product-Company-Symbol-Emotion-Perception”, differentiating the product within the framework of competition and ensuring the long term customer loyalty.
Corporate Social Responsibility (CSR) has a direct effect on brand reputation, awareness and preferability. The aim of the CSR projects is to achieve the highest possible advantage for both the corporation and the community. Realization of a corporate social responsibility by a corporation implies that it is sensible and responsible to the public and to the environment and it makes all decisions by considering these facts.
This service contains the communication activities that are realized in order to take place in effective projects that enable the differentiation within competition and increasing the corporate reputation by establishing the perception of fulfilling the “Corporate Citizenship” criteria.
Establishing and implementing a sponsorship strategy is one of the most important tools aiming at enhancing the corporate reputation. The fields/subjects should match up with the brand expectations of the corporation and should be in harmony with the corporate social responsibility strategy.
To establish the sponsorship strategy of the corporations, to assess the external sponsorship submissions accordingly, to develop and to implement the sponsorship projects that are convenient for the communications objectives fall into the scope of this service.
The purpose of the Internal Communications is to enable the employees of the corporation to internalise the business objectives of the corporation, to be managed in line with these objectives and to actively contribute to achievement of these objectives.
Internal Communications is to share all the information including notably vision, mission and values, then production, management and change processes, with the internal customers (employees) in a planned and controlled manner. It is the entire ongoing communications activities realized in order to help the corporate culture to be established and to be settled. One of the ultimate objectives of this service is to ensure that the performances, loyalties and motivations of the employees reach an optimal level and to increase the level of efficacy, intellectual added value, involvement and determination in the corporation.