Event Management is the collection of all the activities Savana provides for enabling the target group to connect with the product and/or the brand, by drawing the attention of end users and/or the channel, using integrated and creative communication tools, by means of relationship building with culture, arts, sciences, sports, life, entertainment and similar creative concepts for the brands or the products.
Planned activities aiming at raising awareness, building brand identity, promotion, management, controlling and forming an emotional connection between the target group and product/brand, are carried out in line with the communication objectives of the corporation, on a face-to-face communication level, in order to create the highest possible added value for the corporation being served.